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From the desk of Mark Taylor,
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Online Marketing!
The Internet has become a pre-requisite for most business's and over the last 10 years
millions of companies, sole proprietors, organisations and individuals have built websites branding their
opportunity, products, services and even themselves using the internet to deliver their message.
Great WebSite? Who Cares?
The Websites created were the hope for many,
" build it and they will come" Web Designers (lol)
Unfortunately building your website and waiting for the visitors (Traffic) to come
flooding in only works in the movies! And Im going to be frank!
Who Cares About Visitors Anyway!
Ooh! that may be controversial but wait, a million visitors that all came to your site
looking for porn, and you have a site about vintage tractors!! They have zero interest in vintage tractors! they
will come and go (no pun intended).
Ok still with me?
What we really want is qualifed visitors! Visitors that have in some way already put up
their hand and identified themselves as someone interested in what we have to offer.
300 Billion Searches Every Day!
And thats just Google! As every Company, business, man, woman, child, dog, cat and mouse
gets their web page and profile all over the internet, the search engines ( Google, Yahoo, MSN) index all this
information and provide an interface for their users to find what they are looking for.
Wlecome to the Search Engines.
In order to track, index and provide relevant search results (remember our vintage tractor)
every page requires a title, and hopefully the title is relevant to the content. The search engines developed
and grew very powerful, robot crawlers interrogated the sites looking for and rating their content titles tags and
keywords.
3 Things You Have to Know About Search Engines!
Relevance
Relevance
Relevance
It's all about laser targeted relevance, the Search Engines know and will rank your
sites as they see its relevance to their customers search query. The First Position in Google or
any other search engine will be their best possible guess based on many algorithims and human reviews.
SEO ( Search Engine Optimisation) is born, and right now if your looking to get your website
found you can spend as much as you want getting your site found and indexed correctly for the keywords (search
terms) you want. If you can afford it go ahead and get yourself a reputable SEO company to optimise your site
be prepared to pay a lot! and for a long time!
Enter The Dragon's!
Google Yahoo and MSN between them hold the internet hostage. Google controls almost 45% of all
the internet traffic with it's friends (lol) sharing a similar slice between them. IF your looking for those
qualified targeted prospects, leads and customers you have to be prepared to go into their Den.
The Dragon's Den!
We have mentioned SEO, and it's ability over time to promote and rank your site higher and
higher into the results based on keyword terms or phrases, but it's not the only way....
Google have just about cornered the PPC market with their Adwords program. Never has the masses
(thats you and me) been able to get their message to market out to millions and millions of prospective customers
clients and leads in a matter of minutes!
I you have already signed up to the Generals Letter then great I will have sent you your link to
58 mins of pure video gold!, setting up your first adwords program looking right over my shoulder. I f you havent
signed up yet then quick sign on soldier!
Sign On Soldier
Does it Work?
Unfortunately It's a bit like the rabbit hole in Alice's story, as Great as Internet Marketing
looks you soon discover the hole is so much deeper than it first looks. Most if not all of our clients here at The
marketing General started out the same way. Their personal stories start with their excitement at discovering the
amazing power of the internet and it's ability to deliver their message to market and then...........
Hope turns to Frustration!
The stumbling blocks for many is technology:-
Website Design
CopyWriting
AutoResponders
SEO (Search Engine Optimisation)
PPC (Pay Per Click)
Email Marketing
FTP (File Transfer Protocol)
I too was a frustrated marketer, after spending a fortune on my education I have finally
discovered how to put the peices in place to effectively promote and market any business using todays technology. I
decided to put together a marketing system that could be duplicated by anyone period.
