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From the desk of Mark Taylor,
Online
Marketing!
The Internet has become a
pre-requisite for most business's and over the last 10 years
millions of companies, sole proprietors, organisations and
individuals have built websites branding their opportunity,
products, services and even themselves using the internet to
deliver their message.
Great WebSite? Who
Cares?
The Websites created were the hope for
many,
" build it and they will come" Web
Designers (lol)
Unfortunately building your website
and waiting for the visitors (Traffic) to come flooding in only
works in the movies! And Im going to be frank!
Who Cares About Visitors
Anyway!
Ooh! that may be controversial but
wait, a million visitors that all came to your site looking for
porn, and you have a site about vintage tractors!! They have
zero interest in vintage tractors! they will come and go (no
pun intended).
Ok still with me?
What we really want is qualifed
visitors! Visitors that have in some way already put up their
hand and identified themselves as someone interested in what we
have to offer.
300 Billion Searches Every
Day!
And thats just Google! As every Company,
business, man, woman, child, dog, cat and mouse gets
their web page and profile all over the internet, the search
engines ( Google, Yahoo, MSN) index all this information and
provide an interface for their users to find what they are
looking for.
Wlecome to the Search
Engines.
In order to track, index and provide
relevant search results (remember our vintage tractor) every
page requires a title, and hopefully the title is relevant
to the content. The search engines developed and grew very
powerful, robot crawlers interrogated the sites looking for and
rating their content titles tags and keywords.
3 Things You Have to Know About
Search Engines!
-
Relevance
-
Relevance
-
Relevance
It's all about laser targeted relevance, the
Search Engines know and will rank your
sites as they see its relevance to their customers
search query. The First Position in Google or any other
search engine will be their best possible guess based on many
algorithims and human reviews.
SEO ( Search Engine Optimisation) is born,
and right now if your looking to get your website found you can
spend as much as you want getting your site found and indexed
correctly for the keywords (search terms) you want. If you
can afford it go ahead and get yourself a reputable SEO company
to optimise your site be prepared to pay a lot! and for a long
time!
Enter The Dragon's!
Google Yahoo and MSN between them hold the
internet hostage. Google controls almost 45% of all the
internet traffic with it's friends (lol) sharing a similar
slice between them. IF your looking for those qualified
targeted prospects, leads and customers you have to be prepared
to go into their Den.
The Dragon's Den!
We have mentioned SEO, and it's ability over
time to promote and rank your site higher and higher into the
results based on keyword terms or phrases, but it's not the
only way....
Google have just about cornered the PPC
market with their Adwords program. Never has the masses (thats
you and me) been able to get their message to market out to
millions and millions of prospective customers clients and
leads in a matter of minutes!
I you have already signed up to the Generals
Letter then great I will have sent you your link to 58 mins of
pure video gold!, setting up your first adwords program looking
right over my shoulder. I f you havent signed up yet then quick
sign on soldier!
Sign On Soldier
Does it Work?
Unfortunately It's a bit like the rabbit
hole in Alice's story, as Great as Internet Marketing looks you
soon discover the hole is so much deeper than it first looks.
Most if not all of our clients here at The marketing General
started out the same way. Their personal stories start with
their excitement at discovering the amazing power of the
internet and it's ability to deliver their message to market
and then...........
Hope turns to Frustration!
The stumbling blocks for many is
technology:-
I too was a frustrated marketer, after
spending a fortune on my education I have finally discovered
how to put the peices in place to effectively promote and
market any business using todays technology. I decided to put
together a marketing system that could be duplicated by anyone
period.
You can grab a Free Copy (£97 Value) right
here
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